Reframe Change Summit – Programming and Curriculum
February 24, 2019
Jeffrey L. Bowman
Curriculum and Executive Education for Sustainable Change

On April 3rd and 4th, 2019 at the Reframe Change Summit (RCS) in New York City, we will present new programming and curriculum that delivers sustainable change that reflects the Future of Work and Marketplace.  The programming and curriculum is the result of years of testing with big brands and took learnings from our Master …

Reframe Change Summit – Speakers and Facilitators
February 19, 2019
Jeffrey L. Bowman

Last Spring I was attending a conference focused on diverse human capital management.  The speakers were amazing, the room was filled with senior leaders across tech, brand, advertising and media.  Everyone was aligned on the change required and  left the room locked and loaded to make change happen.  No new playbook for change was discussed.  …

The Employee Experience Era In the Age of Acceleration
February 7, 2019
Jeffrey L. Bowman
The Race to Addressable Employee Data

Last month we started accepting pre-orders  for the Reframe Employee Experience Platform.  We got out first pre-order of 500 seats within a matter days.  The reason for the order?  The buyer has a decentralized workforce and liked our workplace tools.  The tools help to better manage and personalize employee communications, training  and engagement. Within the …

They Came and Now We Made It!
January 10, 2019
Jeffrey L. Bowman

April 2015 I left Ogilvy to start Reframe.  I intentionally started as a professional services company first because the ambition was to validate  our employee assessment and change approach.  The ‘plan’ was to validate the assessment and change approach by doing actual customer work, along with seeing if there was a market need while getting …

Reframe Future of Work Thesis – One of the Most Valuable Contributions During The Past 18 Years
January 3, 2019
Jeffrey L. Bowman
A Cultural Engagement Platform For The Future of Work

September 2016, a year after Wiley published Reframe the Marketplace:  The Total Market Approach For The New Majority, we submitted a white paper on what would become our new Future of Work thesis for moving our successful professional services business to a software as a services (SaaS) company. April 2015, we started Reframe as a professional …

Reframe Change Summit – A Call To Action
November 3, 2018
Jeffrey L. Bowman
Think "DAVOS" But For Culture

Two years ago at an industry conference, Reframe conducted research for our 2017 State of Total Market Industry Report.  1-on-1 interviews were collected from industry titans across brand management, political, advertising – strategy, advertising- creative, advertising – research, media, technology,  entertainment and social impact.  The findings and insight across the multiple interviews and brands:   The workplace …

Total Market Misperception #3: It is Hard to Operationalize and Scale
June 24, 2018
Staff Writer
Organization Change and Employee Engagement

This article is the last in a three-part series about 3 ‘Total Market’ Misperceptions.  The series provides evidenced based learnings about the topic and a foundation for practitioners looking to modernize their workplace and marketplace approaches. Okay. The Total Market Approach is a little hard.  What’s the other option?  Continue to do what we’ve always …

Total Market Misperception #2:  It is a Marketing Approach
June 19, 2018
Staff Writer
The Wrong Solution

This article is the second in a three-part series about 3 ‘Total Market’ Misperceptions.  The series provides evidenced based learnings about the topic and a foundation for practitioners looking to modernize their workplace and marketplace approaches. In 2013, the Association for National Advertisers (ANA), an industry association composed of more than 640 companies with more than 10,000 brands represented …

3 ‘Total Market’ Misperceptions
June 15, 2018
Staff Writer
Will the real 'Total Market' please stand up!

Since the re-introduction of the Total Market topic in 2010, I’ve witnessed and watched countless members within the marketing and communications community make career ending decisions when adopting this innovation. This article is the first in a three-part series about the Total Market topic.  This article series provides evidenced based learnings about the topic  and …

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