They Came and Now We Made It!
January 10, 2019
Jeffrey L. Bowman

April 2015 I left Ogilvy to start Reframe.  I intentionally started as a professional services company first because the ambition was to validate  our employee assessment and change approach.  The ‘plan’ was to validate the assessment and change approach by doing actual customer work, along with seeing if there was a market need while getting …

Reframe Future of Work Thesis – One of the Most Valuable Contributions During The Past 18 Years
January 3, 2019
Jeffrey L. Bowman
A Cultural Engagement Platform For The Future of Work

September 2016, a year after Wiley published Reframe the Marketplace:  The Total Market Approach For The New Majority, we submitted a white paper on what would become our new Future of Work thesis for moving our successful professional services business to a software as a services (SaaS) company. April 2015, we started Reframe as a professional …

Reframe Change Summit – A Call To Action
November 3, 2018
Jeffrey L. Bowman
Think "DAVOS" But For Culture

Two years ago at an industry conference, Reframe conducted research for our 2017 State of Total Market Industry Report.  1-on-1 interviews were collected from industry titans across brand management, political, advertising – strategy, advertising- creative, advertising – research, media, technology,  entertainment and social impact.  The findings and insight across the multiple interviews and brands:   The workplace …

Total Market Misperception #3: It is Hard to Operationalize and Scale
June 24, 2018
Staff Writer
Organization Change and Employee Engagement

This article is the last in a three-part series about 3 ‘Total Market’ Misperceptions.  The series provides evidenced based learnings about the topic and a foundation for practitioners looking to modernize their workplace and marketplace approaches. Okay. The Total Market Approach is a little hard.  What’s the other option?  Continue to do what we’ve always …

Total Market Misperception #2:  It is a Marketing Approach
June 19, 2018
Staff Writer
The Wrong Solution

This article is the second in a three-part series about 3 ‘Total Market’ Misperceptions.  The series provides evidenced based learnings about the topic and a foundation for practitioners looking to modernize their workplace and marketplace approaches. In 2013, the Association for National Advertisers (ANA), an industry association composed of more than 640 companies with more than 10,000 brands represented …

3 ‘Total Market’ Misperceptions
June 15, 2018
Staff Writer
Will the real 'Total Market' please stand up!

Since the re-introduction of the Total Market topic in 2010, I’ve witnessed and watched countless members within the marketing and communications community make career ending decisions when adopting this innovation. This article is the first in a three-part series about the Total Market topic.  This article series provides evidenced based learnings about the topic  and …

Cultural Maturation Phase V: The Mastery Stage
September 19, 2017
Staff Writer
The Mastery Stage

Over the last several weeks we’ve outlined a very important feature for understanding how organizations become more modern and human. Within the change management business, there is a maturation model. Ours is a Total Market Enterprise™ Maturation model we’ve introduced in the last couple of weeks. In order for organizations to drive change in the …

Cultural Maturation Phase IV: The Leading Stage
September 6, 2017
Staff Writer
The Leading Stage

Companies who are both practicing enterprise cultural maturation and establishing best practices are in Phase IV of their cultural maturation. Taking action is commonplace. Optimizing those actions becomes the focus. This time of informed reflection and refinement is known as “The Leading Phase.” While some departments within larger enterprises may be nearing this phase, few …

Cultural Maturation Phase III: The Practicing Stage
August 30, 2017
Staff Writer
The Practicing Stage

By the time a company has reached Phase III of its enterprise cultural maturation, it has a clear mission and buy in from many stakeholders. It’s moved beyond investigating different approaches and is beginning to try some on for size. Because companies in Phase III are taking action, but still in the early stages of …

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