It’s time to Reframe the workplace: Join us for our upcoming Reframe Learning Experiences
June 17, 2019
Brian Rentas

If the workplace not only isn’t representative of our identities, communities attitudes and behaviors, how can we ensure our products and services are actually doing their job? Better yet — if our middle-managers, directors and executives don’t look, sound, or think like the audiences we try to market to, how can we be sure our …

Reframe Change Summit – Speakers and Facilitators
February 19, 2019
Jeffrey L. Bowman

Last Spring I was attending a conference focused on diverse human capital management.  The speakers were amazing, the room was filled with senior leaders across tech, brand, advertising and media.  Everyone was aligned on the change required and  left the room locked and loaded to make change happen.  No new playbook for change was discussed.  …

Reframe Change Summit – A Call To Action
November 3, 2018
Jeffrey L. Bowman
Think "DAVOS" But For Culture

Two years ago at an industry conference, Reframe conducted research for our 2017 State of Total Market Industry Report.  1-on-1 interviews were collected from industry titans across brand management, political, advertising – strategy, advertising- creative, advertising – research, media, technology,  entertainment and social impact.  The findings and insight across the multiple interviews and brands:   The workplace …

Cultural Maturity Defined
July 6, 2017
Staff Writer

In our last five posts we learned that many of us share a gap in our cultural know-how, especially when it comes to the new marketplace. This gap prevents us from addressing our total market accurately, leaving us ill prepared to effectively engage much of the new marketplace. In simpler terms, we are missing out …

Trans-Cultural Defined
June 30, 2017
Staff Writer
The Five Stages of Culture - Stage 5

Transcultural – Seeing oneself “in the other” Trans means across or beyond. Transcultural is rooted in the breaking down of boundaries and the concept that no one culture “belongs” to any one group. Put simply, no one’s culture is predetermined for them. Marketers use it to describe people in the marketplace who were “born into” …

Poly-Cultural Defined
June 29, 2017
Staff Writer
The Five Stages of Culture - Stage 4

Poly-cultural – A term for an assertion that all of the world’s cultures are interrelated Poly means many or much, it also means to combine form. A polycultural marketplace is one that is comprised of blended cultures. Polycultural marketers know that their marketplace is not only made up of a mosaic of individuals, from different …

Cross-Cultural Defined
June 27, 2017
Staff Writer
The Five Stages of Culture - Stage 3

Cross-cultural – Celebration of attitudes and behaviors shared across several groups  In the United States, practices established by the US Census Bureau often shape how we define value based on race and ethnicity. This impacts how we use and understand terms like cross-cultural. Here’s why. The term “multicultural” is commonly used in the same context as the term “minority.” This …

Multi-Cultural Defined
June 19, 2017
Staff Writer
The Five Stages of Culture - Stage 2

Multi-cultural – Celebration of attitudes and behaviors relating to, or comprised of several groups The term multicultural is the most frequently referenced term of all of the marketplace groups. This is why it’s important to make certain we’re all communicating the same sentiment when we use terms like “multicultural.” Synonym – Pluralism Where you might have seen …

Mono-Cultural Defined
June 18, 2017
Staff Writer
The Five Stages of Culture:  Stage 1

Monocultural – Celebration of attitudes and behaviors relating to, or comprised of one dominant group. The term monocultural is used in marketing to describe a marketplace where the individuals share a strong bond based on a shared identity. Monoculturalism in the workplace can limit broader thinking and prevent that organization from connecting with those who do …

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