Last Spring I was attending a conference focused on diverse human capital management. The speakers were amazing, the room was filled with senior leaders across tech and media. Everyone was aligned on the change required and left the room locked and loaded to make change happen. No new playbook for change was discussed. The event …
Continue reading “Reframe Change Summit – Speakers and Facilitators”
September 2016, a year after Wiley published Reframe the Marketplace: The Total Market Approach For The New Majority, we submitted a white paper on what would become our new Future of Work thesis for moving our successful professional services business to a software as a services (SaaS) company. April 2015, we started Reframe as a professional …
Two years ago at an industry conference, Reframe conducted research for our 2017 State of Total Market Industry Report. 1-on-1 interviews were collected from industry titans across brand management, political, advertising – strategy, advertising- creative, advertising – research, media, technology, entertainment and social impact. The findings and insight across the multiple interviews and brands: The workplace …
As Director of Foresight & Design at MillerCoors, just one of Ben Feeney’s responsibilities is to #closethegap between MillerCoors’ current workplace and the new marketplace. This means change management throughout the marketing department. We recently caught up with him to learn more about how he acknowledged this need and what changes he’s a part of at MillerCoors. Ben, can …
Continue reading “MillerCoors Marketing Executive Shares How They Are Working to #CLOSETHEGAP”
Last month we released a major insight from a year-long study, the workplace is two generations culturally removed from the new marketplace©. Following the release of the research and findings in our State of the Total Market Industry Vertical Report, our writers collaborated to develop a five-part series about the phases of culture We’re sure many wondered about the business case …
In our last five posts we learned that many of us share a gap in our cultural know-how, especially when it comes to the new marketplace. This gap prevents us from addressing our total market accurately, leaving us ill prepared to effectively engage much of the new marketplace. In simpler terms, we are missing out …
Transcultural – Seeing oneself “in the other” Trans means across or beyond. Transcultural is rooted in the breaking down of boundaries and the concept that no one culture “belongs” to any one group. Put simply, no one’s culture is predetermined for them. Marketers use it to describe people in the marketplace who were “born into” …
Poly-cultural – A term for an assertion that all of the world’s cultures are interrelated Poly means many or much, it also means to combine form. A polycultural marketplace is one that is comprised of blended cultures. Polycultural marketers know that their marketplace is not only made up of a mosaic of individuals, from different …
Cross-cultural – Celebration of attitudes and behaviors shared across several groups In the United States, practices established by the US Census Bureau often shape how we define value based on race and ethnicity. This impacts how we use and understand terms like cross-cultural. Here’s why. The term “multicultural” is commonly used in the same context as the term “minority.” This …