Last week, the United States Supreme Court struck down the act of adding a question to the U.S. Census: “Are you a United States Citizen?” The decision has significant implications to the Future of Work and Marketplace. Although the decision was not taken well by President Trump, efforts continue to explore alternative actions like asking …
Last week was a great moment for New York and Ecosystems across Tech, Retail, Brand, Advertising and Media. It was the first of many conversations about building a modern Future of Work and Marketplace. It was a two day summit with subject matter experts and facilitators sharing workplace and marketplace change playbooks. The result: …
On April 3rd and 4th, 2019 at the Reframe Change Summit (RCS) in New York City, we will present new programming and curriculum that delivers sustainable change that reflects the Future of Work and Marketplace. The programming and curriculum is the result of years of testing with big brands and took learnings from our Master …
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Last Spring I was attending a conference focused on diverse human capital management. The speakers were amazing, the room was filled with senior leaders across tech, brand, advertising and media. Everyone was aligned on the change required and left the room locked and loaded to make change happen. No new playbook for change was discussed. …
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Last month we started accepting pre-orders for the Reframe Employee Experience Platform. We got out first pre-order of 500 seats within a matter days. The reason for the order? The buyer has a decentralized workforce and liked our workplace tools. The tools help to better manage and personalize employee communications, training and engagement. Within the …
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September 2016, a year after Wiley published Reframe the Marketplace: The Total Market Approach For The New Majority, we submitted a white paper on what would become our new Future of Work thesis for moving our successful professional services business to a software as a services (SaaS) company. April 2015, we started Reframe as a professional …
Two years ago at an industry conference, Reframe conducted research for our 2017 State of Total Market Industry Report. 1-on-1 interviews were collected from industry titans across brand management, political, advertising – strategy, advertising- creative, advertising – research, media, technology, entertainment and social impact. The findings and insight across the multiple interviews and brands: The workplace …
This article is the last in a three-part series about 3 ‘Total Market’ Misperceptions. The series provides evidenced based learnings about the topic and a foundation for practitioners looking to modernize their workplace and marketplace approaches. Okay. The Total Market Approach is a little hard. What’s the other option? Continue to do what we’ve always …
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This article is the second in a three-part series about 3 ‘Total Market’ Misperceptions. The series provides evidenced based learnings about the topic and a foundation for practitioners looking to modernize their workplace and marketplace approaches. In 2013, the Association for National Advertisers (ANA), an industry association composed of more than 640 companies with more than 10,000 brands represented …
Continue reading “Total Market Misperception #2: It is a Marketing Approach”