The Blog
Multi-Cultural Defined
June 19, 2017
Staff Writer
The Five Stages of Culture - Stage 2

Multi-cultural – Celebration of attitudes and behaviors relating to, or comprised of several groups The term multicultural is the most frequently referenced term of all of the marketplace groups. This is why it’s important to make certain we’re all communicating the same sentiment when we use terms like “multicultural.” Synonym – Pluralism Where you might have seen …

Mono-Cultural Defined
June 18, 2017
Staff Writer
The Five Stages of Culture:  Stage 1

Monocultural – Celebration of attitudes and behaviors relating to, or comprised of one dominant group. The term monocultural is used in marketing to describe a marketplace where the individuals share a strong bond based on a shared identity. Monoculturalism in the workplace can limit broader thinking and prevent that organization from connecting with those who do …

The New Currency for Diversity & Inclusion
June 17, 2017
Danielle Bell
A Modern Workplace Culture

Here’s an idea. At the consumer point of purchase instead of clicking “Buy” or, handing the cashier a form of payment, the consumer signs a document pledging their commitment to support the brands and companies in their shopping cart. No money is exchanged, ever, for the goods or services they received. Let’s think of it …

The Age of Accelerations
June 12, 2017
Jeffrey L. Bowman
The Workplace Much Change To Meet The Demands of the New Marketplace

What if I told you that over the last five decades the approach that companies and agencies have used to address the marketplace and how companies attract and retain women and minorities in the workplace share the same problem?  What if I said after 15 months of researching the issue, we believe we have the solution and …

Mind The Gap: You’re Not Engaging 40% Of Your Market
June 5, 2017
Elisa Cool

As a military kid I moved frequently. The upside to this far eclipsed the down. I had the luxury of traveling the world, but moving frequently also meant starting over frequently. Fortunately an open mind and a flexible spirit goes a long way in rolling with the rapid ebb and flows I encountered. Unfortunately an …

Why Total Market? Why Now?
May 25, 2017
Staff Writer
Why Organizations Who Don't Reframe Their Thinking Will Fade

Over the past several years, a great amount of attention has been focused on Total Market — what it is, what it is not, and how it impacts brands and agencies moving forward. Overall, the concept remains cloudy and misunderstood, with considerable misinterpretation and misuse of its theory and practice. Jeffrey L. Bowman, while at …

Let’s come together and #closethegap
March 5, 2017
By Staff Writer

To Ms. Linda Lane Gonzalez, the members of the Association of Hispanic Advertising Agencies (AHAA) and Brand Partners: On Friday, March 3, 2017 the Association of Hispanic Advertising Agencies (AHAA) – the voice of Hispanic Marketing made a false claim about Reframe and our CEO.  The email was addressed to their members, partners and industry …

The State of the Total Market Industry Vertical Report
March 3, 2017
By Jeffrey L. Bowman
New Marketplace and Workplace Readiness

In the late 80’s PepsiCo started canvasing college campuses in search of the next generation of black and brown leaders. The initiative was a highly-coveted opportunity because PepsiCo was making big hires and for the resume, it set-up a full-time hire coming out of the “Reganomics” Era. PepsiCo acquired several franchisee owned bottling organizations (FOBO) …

Moving Beyond Quotas
October 13, 2016
Jeffrey L. Bowman
Separate But Unequal

Quotas continue to be heavily debated in the US court systems and across industry sectors. But are they the right approach? Why or why not? Some Background… The use of racial quotas began in the United States with the Naturalization Act of 1790. The act limited new citizenship to immigrants who were “free White persons …