Reframe Change Summit

Apply To
Fellowship

The Call To Action

Confirmed Speakers and Facilitators

Reframe Fellows

Countdown To Summit

Days

Hours

Minutes

Seconds

A behavioral science based approach to workplace personalization and inclusion

Course Description

The maturity model was introduced to the world of business through the practice of change management. It is a standard practice used to assess and understand how a company navigates organization change. As it relates to the future of work and the advancement of enterprise technology, how will companies assess, measure and hold teams and business accountable for building a workplace that reflects the future of work? The Reframe cultural maturity model was introduced and validated by the most innovative global brands. The ambition is to move organizations’ desire from wanting to be culturally diverse to a workplace that is culturally mature.

Course Outline

Definition and background of what a cultural maturity model is and is not.
What does a cultural maturity model do for teams, businesses and organizations.
Cultural maturity and implications for the Future of Work.

Course Takeaways

Understand a modern way to build a diverse and inclusive workplace throughout the employee lifecycle.
Understand the pros and cons of building a culturally mature workplace at each stage of development.
How to assess and measure cultural maturity within the workplace.

Time: 30 minutes for the session and 15 minutes for question and answers

Re-designing the workplace employee experience

Course Description

Not so long ago within the workplace, employee engagement programs meant matching funds for his/her university. Employers measured engagement based on a level of giving. The practice of employee engagement today is a year-round activity and many organization now employ employee engagement managers. The employee experience can be tracked from the time she/he submits a resume to when the employee submits their resignation letter. With technology now in the workplace, what is the right employee experience design to unlock a culturally inclusive workplace experience?

Course Outline

Definition and background of what is an employee journey.
Designing and mapping your workplace employee journey.
Identifying and resolving for employees opting out.

Course Takeaways

How to design and build an inclusive employee journey.
How to resolve drop-offs during the employee experience at each stage of the employee lifecycle.
Best practices for designing and building an inclusive employee experience.

Time: 30 minutes for the session and 15 minutes for question and answers

Workplace communications that is culturally relevant and with purpose.

Course Description

Historically workplace communications were managed in a closed environment with internal and corporate communications deciding on what gets communicated to employees. Because of this, most organizations’ content was not culturally relevant and did not convey the attributes of the brand’s purpose. Within the age of acceleration, messaging platforms (i.e. Slack), it is important to not only have the pulse of the internal organization but also externally. How quickly must an organization move to provide culturally relevant content in this new era?

Course Outline

Designing an inclusive and culturally relevant employee communications plan.
Writing the communication brief for employee engagement.
Building an integrated employee communications platform with brand purpose at the center.

Course Takeaways

Understand how to design and build an integrated employee engagement strategy
Understand how to design and build an integrated employee engagement strategy
Building a responsive and agile cultural engagement plan.

Time: 30 minutes for the session and 15 minutes for question and answers

Dynamic and agile workplace content for the “platform generation”

Course Description

Workplace content delivery at the right place and right time can be tricky. For the first time in the workplace, there are four (4) generations going to work every day and knowing what content to make, when and where to distribute relevant content is a nearly impossible. For many organizations, they do not have the technology infrastructure in place for dynamic content. The big question organizations are asking is should they invest in building for within or partner to generate culturally relevant content for the workplace.

Course Outline

Assessing your organization’s ability to generate culturally relevant content.
Designing a content strategy for the modern workplace.
Getting organization alignment on the right content cadence.

Course Takeaways

Identifying and choosing the right approach for producing relevant employee content.
Understand the cadence and who needs to be in the room.
Understand what matters most to the users.

Time: 30 minutes for the session and 15 minutes for question and answers

Human design throughout the employee lifecycle

Course Description

Long before there was talent, diversity and inclusion, there was the science of cross- culturalism. Developed in the 1930s, many companies globally understand the practice within the workplace but not in the United States. Workplace behavior and personalization can now be mined and crafted to reflect the values and beliefs of the company, team and individual through cross-culturalism. Human design is the next evolution and the race begins to show how to mine poly-cultural insights within the workplace.

Course Outline

Understand human design and how it fits within the workplace.
The role of employee insights to inform your employee experience.
How human design impacts personalization and return on human capital investment.

Course Takeaways

What is human design and how does it work.
How to garner employee insights and informs personalization?
How to develop a workplace measurement and effectiveness plan?

Time: 30 minutes for the session and 15 minutes for question and answers

Accounting for the rest of the 98% addressable employees

Course Description

Globally only 2% of F1K are digitally enable across the enterprise. Unlike the marketplace, there is no ubiquitous HRtech platform for workplace. Within the marketplace there is a race to the top for addressable audience measurement and response. The new frontier is the workplace and getting addressable employee audience response and measurement. The question becomes, what can the workplace learn from the marketplace?

Course Outline

Gain an understanding on the state of HR analytics, measurement and effectiveness.
Making employee data transparent, secure and trustworthy while engaging in real time within a company’s halls.
Best practices for integrating a HRTech platform for employee measurement and effectiveness.

Course Takeaways

What is HR analytics?
How to build a workplace measurement and effectiveness plan.
Understand HR technology partners and providers.

Time: 30 minutes for the session and 15 minutes for question and answers

Why oversampling is critical for a modern marketplace approach

Course Description

Since the early 1970s it has become easier and easier to segment audiences using quantitative tools while getting an understanding of user attitudes and behaviors. What’s been slow to change is the adoption of new quantitative research methodologies that compensate for the changing demographics globally. With the abundancy of data, why is it so hard for brands to glean cross-cultural and poly-cultural insights?

Course Outline

Background and profile of what is a customer segmentation.
Common mistakes when designing and fielding an inclusive customer segmentation.
Designing and developing a customer segmentation for the total addressable market (TAM).

Course Takeaways

Insight about how to properly build an inclusive customer segmentation
Understanding what not to do when investing in a modern customer segmentation
How to gain internal alignment and use for growth acceleration.

Time: 30 minutes for the session and 15 minutes for question and answers

True insight that reflects a modern marketplace

Course Description

Unlike the workplace, the marketplace acceleration waits for no one because it is user driven. With the big five (Facebook, Amazon, Apple, Google and Microsoft) owning digital, sourcing primary data is a competitive advantage. What’s just as critical is insight and it is often overlooked because of targeting. Cross-cultural and poly-cultural insight mining is known to humanize data when done right. Understanding how to glean and operationalize cross-cultural and poly-cultural is a requirement for data and performance driven organizations.

Course Outline

The history of culture within social science.
Define cross-cultural and poly-cultural insight development.
Operationalizing the cross-cultural and poly-cultural insights approach.

Course Takeaways

Understanding the future of cultural insights development and engagement.
Building an inclusive insights approach for a modern marketplace.
Making the business case for investing in a modern insights approach.

Time: 30 minutes for the session and 15 minutes for question and answers

Human engagement in a responsible way.

Course Description

There is talk of artificial intelligence (AI) machine learning (ML) and supercomputing is going to be the best way for personalizing customer experiences. However, what often gets left out is how you make the customer feel is the best way to engage and build lifelong relationships. Brands today may reach a customer but are they connecting authentically? They are letting numbers drive marketing investments when more and more data shows experiences are the way for generation X, Y and Z form lifelong relationships.

Course Outline

Background and history of experience and engagement as a marketplace practice.
Building an authentic and modern experience for customers
How to turn customers into fans of your brand.

Course Takeaways

Building a modern experience and engagement strategy.
Creating a feedback loop for building the best customer experience.
Creating social capital based on how you make customers feel.

Time: 30 minutes for the session and 15 minutes for question and answers

The true meaning of the gig economy.

Course Description

The “gig” economy best illustrates to many what the future of work and the marketplace will become. Companies like Uber, Lyft, Airbnb are all examples of how consumers are using technology and personal resources to build new customer experiences. Within the world of marketing and communications, influencers are a main staple for creating thoughtful user generated content not only for their personal brands but also F1K brands. Building your brand through influencers is both an art and a science. This session will help you understand how to build an influencer strategy that reflects a modern marketplace.

Course Outline

The origins of influencer content and what it means today.
Why integrate an influencer strategy into your brand strategy and go-to-market plan?
Choosing the right partners and valuation criteria for success.

Course Takeaways

Background and history of influencer content in a modern marketplace.
Why speed and relevance are the best evaluators of success for a modern brand.
Building an effective influencer content approach for your organization.

Time: 30 minutes for the session and 15 minutes for question and answers

I can see you.

Course Description

Data is not a strategy. Making the choice of what to do and not to do is the essence of strategy. To build a personal relationship and experiences with customers, you need to get beyond data and into insights. Selecting the right approach to data and analysis of the data coming at you 50 miles per hour (mph) can be paralyzing. How can organizations get around the pile of data and drive impact to the marketplace through personalization?

Course Outline

Background and history of customer relationship management (CRM).
What is a modern approach to marketplace personalization.
Knowing how much is too much personalization before it becomes invasive to the user.

Course Takeaways

Understand marketplace personalization and build the best system.
How to transform a historically quantitative approach to a deep and personal marketplace outcome.
Understanding who owns customer data and how to manage an ethical data relationship.

Time: 30 minutes for the session and 15 minutes for question and answers

There is a race to 100% attribution and what’s missing.

Course Description

Marketplace technology platforms are abundant and as a result, there is a sea of customer data available to organizations. Within the marketplace there is a race to the bottom for addressable consumer audience measurement and response. The new frontier is now using automation like artificial intelligence (AI) and machine learning to accelerate consumer decisions. What is marketplace intelligence heading next?

Course Outline

Understand the state of marketplace analytics, measurement and effectiveness.
Build transparency, security and trust with consumer data.
Best practices for integrating a measurement and effectiveness plan for the marketplace.

Course Takeaways

What is marketplace data and analytics?
How to build a marketplace measurement and effectiveness plan.
Understand the marketplace analytics technology partners and providers.

Time: 30 minutes for the session and 15 minutes for question and answers

Recently New York City was crowned the number one technology ecosystem in the world, surpassing Silicon Valley. According to a New York Times article dated February 22nd, 2019, “It All Started With a Jolt”.

“Euan Robertson started his job with New York City’s economic development team at an ominous moment. It was Monday, Sept. 15, 2008, the day Lehman Brothers filed for bankruptcy and ignited the financial crisis.

Mr. Robertson made his way through City Hall’s sprawling open office to a conference table, where he huddled with top advisers to Mayor Michael R. Bloomberg.

“No one knew what was going to happen or how bad it would be,” Mr. Robertson recalled. “But everyone agreed we’d better come up with a plan.”

The plan that emerged called for developing tech start-ups and tech workers in New York. The goal, Mr. Robertson said, was to “build a talent engine” that would help make the city a magnet for coders and companies.”

Mr. Mark Anthony Thomas from the New York Economic Development Corporation will share insight about how New York City became the #1 Tech Ecosystem globally. He will share New York, past, present and future along with key learnings for how New York began to make the change from the inside, out and not the outside, in with leveraging their diverse human capital as a competitive strength.

Get a look inside your performance mind...like you’ve never seen before.

Course Description

In this session, Handel Group Co-Founder and President of HG Corporate Division, Beth Weissenberger, will offer you a taste of HG’s Personal Integrity© and Accountability Model. You’ll start to see how your thoughts and actions are playing a role in your results ... the good and the not-so-good.

Beth will also start to dig into the biggest indicator of your future success ... your mind. Did you know? We each have three “voices” in our head that hold us back: the Chicken, Brat, and Weather Reporter. You’ll start to learn which voices are running amok in your head!

Join Beth as she introduces you to these key concepts that have helped thousands of executives to evolve corporate culture and bring about exponential growth for their organizations. It all starts with learning how to get accountable and keep a promise ... to yourself.

Course Outline

Definition and background of what is an employee journey.
Designing and mapping your workplace employee journey.
Identifying and resolving for employees opting out.

Course Takeaways

How to design and build an inclusive employee journey.
How to resolve drop-offs during the employee experience at each stage of the employee lifecycle.
Best practices for designing and building an inclusive employee experience.

Time: 30 minutes for the session and 15 minutes for question and answers

When planning the inaugural Reframe Change Summit, it was important we select people and businesses that truly reflect the Future of Work and Marketplace. For our luncheon keynote, Mr. James Rhee not only reflects the future, he lives at the intersection of where many aspire to be in a life time.

Mr. Rhee is an impact-focused entrepreneur, investor, operator and educator. As both CEO and investment firm founder, Mr. Rhee has generated market-leading returns by creating bespoke capital and operational solutions through the contemporaneous application of algorithmic, technologic and cultural change.

He has a uniquely diverse network and knowledge base spanning the private equity, retail/consumer, venture and media/technology communities. At Ashley Stewart, as Chairman and CEO.

Agenda

Day 1

8:00AM - 9:00AM
Breakfast Registration
9:00AM - 10:00AM
How New York City (NYC) Became The #1 Tech Global Ecosystem
10:00AM - 11:30AM
Cultural Maturity 101	Customer Segmentation for the Total Addessable Market (TAM)
11:30AM - 1:00PM
Employee Engagement in the Age of Acceleration	A Cross-Cultural and Poly-Cultural Approach From the Inside, Out
1:00PM - 2:00PM
Lunch and Networking Break
2:00PM - 3:30PM
How To Get Accountable: Performance Insight 101	Customer Experience and Engagement in the Age of Acceleration
3:30PM - 5:00PM
Cultural Content Delivery in the New Workplace	Cultural Content in the New Marketplace
5:00PM - 7:00PM
DAY 1 CLOSING AND NETWORKING

Day 2

8:00AM - 9:00AM
Breakfast Registration
9:00AM - 10:00AM
State of the NYC Tech Ecosystem for the Marketplace
10:00AM - 11:30AM
Workplace Personalization and the Employee Experience	Brands In The Experience Economy
11:30AM - 1:00PM
Workplace Measurment and Effectiveness	Marketplace Measurement and Effectiveness
1:00PM - 2:00PM
Lunch Keynote and Networking Break James Rhee - Chairman and CEO Ashley Stewart and Founder, CEO of FirePine Group
2:00PM - 3:00PM
Reframe Employee Experience Product Release
3:00PM - 5:00PM
DAY 2 CLOSING AND NETWORKING