Our Marketplace Change Approach

For Chief Marketing Officers and marketplace executive leaders responsible for growth, there is third option for brands who want to move beyond “general market” and “multicultural”. It is an option for companies looking to develop a more holistic approach for growth, new products, services and a go-to-market approach that reflects the total addressable marketplace.

Marketplace Change Service Offerings

Strategy
  • Cultural Strategy
    Our belief is the word ‘Culture’ is overused and often misguided. We use and apply the word culture as defined by social science. With our advisors, we help teams and businesses modernize their marketplace approach by capturing the cultural tension that exist in the world and help define their brand’s role in helping their customers resolve the tension.
  • Experience and Engagement
    Customer experience and engagement is where the rubber meets the road when building a modern marketplace approach that delivers on both. With our advisors, we help teams and businesses understand each stage of their customer’s’ journey, barriers, drivers and the role of communications. Once we have the design right, we work with you to deliver the strategy with your preferred.
  • Creative and Content
    If the experience and engagement is the blueprint for the marketplace change strategy, then creative and content is the inspiration for reaching your customer’s hearts and minds. With our advisors, we take the learnings and insight to deliver creative and content that reflects the new marketplace.
System
  • The Movement Brief™
    When building a system for creative strategy and impact with consumers, US agencies adopted the ‘creative brief’ from the British agencies. A tried and true approach for a building a creative system is now dated because of the platform generation. Our call to action is transcribed in what we call “the movement brief™, starts with the “why” and ends with the consumers/users taking an action by engaging in a movement.
  • Learning and Development
    We literally wrote the book for modernizing your workplace for the new marketplace. Through our advisors and on-line resources, we help teams and business scale their growth strategy and deepen the change/growth learning “by doing and experiencing” content facilitated on-line or off-line.
  • Measurement and Reporting
    In our world, if you cannot measure it, do not do it is a phrase cited ofterned at the customer and consumer levels. With our advisors, we help teams and businesses develop marketing measurement and reporting system that integrate into your preferred reporting system plans with the ability to optimize their spend in quarter, week or day.
Solution
  • The Movement Idea™
    After writing the “Movement Idea™, the finale is getting to the Movement Idea™! Getting the consumer/user “To Do” or take action is the purpose of the “Movement Idea™”. With advisors we work creatives (copy and art) to deliver “on-brief” for marketplace impact.
  • Connections Planning
    Using our marketplace change system helps accelerate sustainable growth from the inside, out vs. outside, in. With our advisors we help teams and businesses plan for moments and mindsets, that create relevant communications based on cultural insights.
  • Effectiveness Planning
    Having the most resources and large budgets does not always equate to big business impact. With our advisors, we help teams and businesses develop an effectiveness plan that’s integrated into your annual plan with an ability to optimize spend in quarter, week or day.

Features and Benefits

  • A step – by – step guide for marketplace growth using our proprietary marketplace change approach.
  • Key marketplace questions get answered with an understanding of who needs to be in the room and on the team across your organization.
  • No “guess work” about the approach, steps and key actions for your marketplace project team.
  • No need to invest in time of “making up” your version for operationalizing the Total Market Approach (TMA) when Reframe can guide you with our trusted customers success advisors who will take you to the finish line.

Workplace Change Resources

E-Report
Webinar
Case Study
Book